Influencing the digital elite
Beca Alexander is an accomplished entrepreneur who's experience in the field behind the editors desk at FashionIndie.com helped her co-launch Socialyte in 2012. Finding a need in the influencer market for castings curated for brands seeking high quality editorial content, Beca's editorial eye and knowledge of the space helped the company go from apartment based start-up into a booming 50-person SoHo based media agency.
Representing some of the brightest digital talent including Adam Galla, Marianna Hewitt, Andy Torres and Wendy Nguye and responsible for the digital campaigns of clients such as Vogue, Marc Jacobs and L'Oreal, Beca's expertise has established her as a g-o voice in trends within the new influencer economy. Beca's work has been featured in the pages of top magazines including Marie Claire and Vanity Fair and continues to win praise for innovation, creativity and impact on the markets she targets.
Beca's own work as an influencer has aligned her popular Instagram account (@BecaAlexander) with dozens of brands in the luxury market, helping position her as a fashion week fixture and social butterfly recognized by most as "the influencer of influencers".